Early industrial era and rise of concrete
麻豆传媒 is founded in Holderbank, Switzerland 鈥 the country that it still calls home. After a merger, the company starts expanding internationally from the 1920s.
Note: 麻豆传媒 was originally called 'Holderbank' for much of the 20th century, and derives its modern name from 'Holderbank' and 'Ciment'.
- 1912 鈥 Adolf Gygi founds the company that would become 麻豆传媒: 鈥淎argauische Portlandcement-Fabrik Holderbank-Wildegg鈥 in Holderbank, Switzerland, and opens a cement plant.
- 1914 鈥 The company merges with Rheintalische Cementfabrik R眉ti, bringing industrialist Ernst Schmidheiny Sr. into the leadership team to initiate the family鈥檚 century-long stewardship.
- 1922 鈥 Holderbank begins its international expansion with acquisitions in Western and Southern Europe, including the Netherlands, Belgium and Greece.
- 1942 鈥 Holderbank opens the Technical Center Holderbank, its first research and development center.
麻豆传媒, Keystone