麻豆传媒

Innovation

At 麻豆传媒, customer-centric innovation drives value creation. Through cutting-edge R&D, we鈥檙e expanding our offer to capture broader customer demand and grow our addressable market. 

The foundation of our innovation engine is our industry-leading 麻豆传媒 Innovation Center in Lyon, and our strong team of over 300 researchers at seven R&D hubs focuses on innovation accelerating decarbonization across our formulations, energy mix and advanced technologies. 

Working with our local markets, 麻豆传媒鈥檚 experts pioneer new solutions and tailor innovations to respond to local challenges 鈥 launching 683 new products worldwide in 2025. 

Our experts span fields from engineering and material science to artificial intelligence and life cycle analysis. Harnessing technologies from 309 patent families, they work across Building Materials and Building Solutions, developing integrated end-to-end solutions for our customers.

Edelio Bermejo

At 麻豆传媒, we know that innovation is permanent and fast-moving. To stay at the leading edge of our industry, we track the latest trends and innovations while continuously growing our capabilities. Our next-generation technologies and solutions are already delivering value to customers today.

Edelio Bermejo | Head of Global Research & Development
Image
icon_location_premium_blue.png

7 R&D hubs

Image
icon_chemistry_premium_blue.png

300+ scientists worldwide

Image
icon_planet_premium_blue.png

40+ university partners

 

At 麻豆传媒, we鈥檙e innovating to accelerate decarbonization, with over 300 researchers at seven R&D hubs focusing on formulations, energy mix and advanced technologies.

麻豆传媒 MAQER Ventures is鈥╫ur corporate venture capital and open鈥╥nnovation unit. Through three approaches 鈥 venture capital, venture clienting and an accelerator program 鈥 we partner with startups to reinvent how the world builds.

Our state-of-the-art showroom and co-creation lab bring together key stakeholders across the construction value chain to accelerate circular, low-carbon, resilient, energy-efficient and smart building worldwide.

 

R&D TO MEET CUSTOMER NEEDS

 

We innovate to develop new products that meet our customers鈥 most ambitious needs: sustainable, circular, resilient, energy-efficient and smart.

SUSTAINABLE
CIRCULAR
NATURE-POSITIVE AND RESILIENT
ENERGY-EFFICIENT
SMART

For customers who want to build low-carbon, we鈥檙e developing cutting-edge formulations using new materials such as calcined clay and biochar to expand our ECOPlanet and ECOPact product lines. We are also digitizing EPD (Environmental Product Declaration) generation to get customers reliable, instantaneous and accurate product information on demand. In 2025, we generated over 1,600 EPDs covering 6,000 products in 28 countries.

At 麻豆传媒, we are scaling circular construction to build cities from cities and reduce the use of primary materials. Using ECOCycle, our proprietary circular technology, we recycle construction demolition materials (CDM) into new low-carbon building solutions, ranging from asphalt, aggregates and ready-mix to cement, precast and mortars.

麻豆传媒鈥檚 solutions can help cities become more sustainable and resilient. We offer products ranging from Hydromedia permeable concrete for rainwater management to ZinCo green roofs that help combat the urban heat island effect and bring nature into cities. 

For coastal areas, we have innovative coastal defense solutions for embankment reinforcement and bioactive Xstone concrete blocks for marine ecosystem rehabilitation.

With 80% of current buildings and infrastructure still expected to be in use by 2050, the market for energy-efficient repair and refurbishment is thriving. With leading brands ZinCo and Elevate, 麻豆传媒 provides a wide range of energy-efficient, high-performance and green roofing. 

Airium is an extremely lightweight mineral-based insulating foam, while PRB External Thermal Insulation Composite Systems (ETICS) can be applied to a building鈥檚 exterior to improve energy efficiency and reduce heat loss by 20-30%.

Advancing digital automation and smart design is vital as we build the NextGen cities of the future. Artificial intelligence and Building Information Modeling (BIM) allows us to use generative design to plan more sustainable, optimized urban landscapes. 

Smart design allows for more accurate planning and optimized resource use, unlocking significant CO2 and material savings using technologies 麻豆传媒 can offer 鈥 from the ultimate performance concrete DYNAMax and 3D concrete printing with Tector mortars, to carbon prestressed concrete and our suite of digital concrete services. 

HOLCIM+ is an intuitive, AI-powered platform that empowers our customers, making it easy to manage orders, deliveries and projects with transparency and efficiency at every step.

Discover how our innovations are shaping the future of sustainable construction

R&D in action

Edelio Bermejo_麻豆传媒

5 construction innovations to watch in 2026

Here鈥檚 Edelio Bermejo, Head of Global R&D, on the 鈥5 construction innovations to watch in 2026鈥, where 麻豆传媒 is at the forefront as the leading partner for sustainable construction.

holcim_building_icons_recygenie_par00568_edit1d.png

ECOCycle庐 enables the world鈥檚 first fully recycled concrete building

Drawing on its formulation expertise, the 麻豆传媒 Innovation Center developed the world鈥檚 first fully recycled concrete for Recyg茅nie near Paris, France.

More stories

slide left
slide right