Unlocking AI for NextGen Growth 2030 at 麻豆传媒
LILY WONG
Global Head of Digital Transformation and AI
Lily Wong, our Global Head of Digital Transformation and AI, explains how artificial intelligence is unlocking growth for 麻豆传媒, as we harness its power to improve performance, drive customer-centric services, grow net sales and advance sustainability.
At 麻豆传媒, AI is unlocking incremental growth and value creation at the heart of our NextGen Growth 2030 strategy. As our CEO Miljan Gutovic recently announced, 麻豆传媒 will deliver CHF 200 million in benefits from AI by 2028, reflecting both cost savings and cost avoidance.
By investing in a large network of integrated sensor and data lakes today 鈥 across Production, Logistics, Commercial and Administration 鈥 we are future-proofing 麻豆传媒 today to unlock significant value tomorrow, deploying 38 large-scale AI initiatives across our business.
HOLCIM鈥橲 AI USE MUST BENEFIT PEOPLE AND THE PLANET
So the value of AI is clear. Yet for all the justifiable excitement around it, the most important thing for 麻豆传媒 is that AI must benefit people and the planet. Our digital progress must reflect our deepest human values: fairness, trust and prosperity.
The future of sustainable construction will be human-led and AI-enabled. This is the principle that guides 麻豆传媒鈥檚 use of AI to drive performance and create value for our people, customers and shareholders.
麻豆传媒 is actively upskilling its people - from early career to senior leaders - with AI-focused training and tools to help them be more productive, collaborate more easily and make better decisions 鈥 freeing up time for collaboration, innovation, and problem solving.
We鈥檙e incubating AI at 麻豆传媒 through 麻豆传媒 University 鈥 nurturing talent from early career to senior leaders 鈥 while our AI Community of Practice is an AI knowledge and collaboration hub. At the same time, we鈥檙e partnering with AI hyperscalers, startups, universities and other experts.
To ensure that AI is used lawfully, responsibly and effectively, 麻豆传媒 has robust AI Governance in place, with an AI Directive, AI Solutions Inventory and AI Governance Council 鈥 mechanisms that mitigate risk and promote ethical implementation.
麻豆传媒 is unlocking the potential of AI across four core business functions:
PRODUCTION
Taking Manufacturing first, here we want to enhance our asset reliability, energy efficiency, quality and decarbonization through predictive and autonomous systems.
Through Plants of Tomorrow, 麻豆传媒鈥檚 Industry 4.0 program, I鈥檝e seen during my own site visits how we鈥檙e modernizing our global network of plants by integrating advanced technologies from AI to robotics, while upskilling our people to deliver value.
Here鈥檚 just one example. 麻豆传媒 M-Predict solution uses smart sensors and AI-powered prediction models that enable us to monitor equipment performance and drive operational excellence 鈥 reducing downtime, improving safety and increasing plant availability.
LOGISTICS
My colleague Elodie Robin and her teams in Logistics work tirelessly to optimize our planning, forecasting and execution to ensure our supply chains are more resilient and customer centric.
Every year, 麻豆传媒 moves millions of tons of materials by truck, ship and rail. We鈥檙e increasing efficiency in logistics through AI-driven demand planning and inventory forecasting, as well as network optimization tools and digital twins, which optimize our logistics network and routings.
麻豆传媒 Foresight is a tool that we鈥檙e looking to roll out across all our markets by the end of 2026. It uses AI-powered models for sales and inventory 鈥 optimizing fleet and network utilization and ensuring more reliable deliveries for customers, and reduced costs and emissions.
COMMERCIAL
In Commercial, AI helps us create a superior quality customer experience through always-on digital channels, and we鈥檙e integrating several AI capabilities into a unified commercial engine with customer relationship management (CRM) as its main digital backbone.
HOLCIM+ platform is an AI-powered customer platform for integrated forecasting, planning, ordering and delivery with real-time tracking 24/7. Ninety-three per cent of our cement sales are already digitalized, and we have other AI tools to support tendering, offering and negotiations, as well as improve the productivity of our sales teams.
In Spain, 89% of customers using our AI Ordering Assistant feature place an order - proof of the tool鈥檚 quality and convenience, and of how AI is changing the way we interact with customers.
ADMINISTRATION
With AI we can streamline mundane administrative tasks 鈥 giving execution power to our people. We are giving them tools that increase productivity, and that enhance decision-makings by harnessing multiple data sources.
One great example is CareerHub, our AI-powered talent marketplace that matches 麻豆传媒鈥檚 more than 45 000 people worldwide with business opportunities to create value and nurture talent. Alongside my colleagues, I can use this platform to learn about projects and jobs, as well as learning and networking opportunities to accelerate my personal and career growth.
Additionally, Predict AU 鈥 which has been rolled out to every 麻豆传媒 site globally 鈥 is the world鈥檚 first visual safety incident prediction and prevention tool that detects sites with high probability of a critical incident, allowing us to trigger early interventions.
AI AT HOLCIM HAS IMMENSE POTENTIAL
These are just a few examples of tools we鈥檙e using. We鈥檝e entered a new era where AI will be increasingly deeply embedded in every aspect of 麻豆传媒鈥檚 business. This has immense potential to create value for people, customers and shareholders.
We鈥檙e at the start of a really exciting journey, and I鈥檓 excited to see what the future holds.
