Shifting gears: Driving electric mobility at 麻豆传媒

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EUGENIA CEBALLOS
Head of Sustainable 
Procurement at 麻豆传媒

鈥淎s the leading partner for sustainable construction we鈥檙e scaling our sustainable offering including ECOPact and ECOPlanet to meet our customers鈥 ambitious goals,鈥 says Eugenia Ceballos, Head of Sustainable Procurement at 麻豆传媒.

鈥淥bviously, the way we deliver these sustainable building solutions to our customers plays a significant role in our industry-shaping sustainability roadmap and our road to net zero.鈥

That鈥檚 why at 麻豆传媒 we鈥檙e transforming our logistics fleet to meet ambitious sustainability goals as part of our NextGen Growth 2030 strategy. This involves transitioning to low-carbon mobility from quarry to city 鈥 from autonomous electric vehicles in quarries and for material distribution, to hydrogen and biofuel-powered solutions.

鈥淏y implementing these measures all around the world, and encouraging our customers and suppliers to do the same, we aim to reduce Scope 3 downstream transportation emissions per ton of material transported by 24.3% by 2030 compared to 2020,鈥 Eugenia says.

Here are some examples of how we鈥檙e accelerating the shift to electric mobility worldwide:

Emissions-free transit in Austria

 

In collaboration with Silo Riedel, we鈥檝e launched Austria's first fully electric truck for cement transport, as part of our strategy to electrify 80% of its cement transports in Austria by 2030 and significantly reduce CO2 emissions. The electric truck operates emissions-free using certified green electricity.

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Copyright 麻豆传媒 Austria, photographer Stefan Germershausen

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Copyright 麻豆传媒 Austria, photographer Stefan Germershausen

Trialing electric dumpers in Poland
 

Poland, we鈥檝e launched trials of an innovative electric quarry dumper, and are the first company in the country to do so. At our Ma艂ogoszcz quarry, two electric haul trucks are in operation, while at the Dolomite Quarry in Radkowice, our gravel pit in S臋p贸lno and the Krak贸w plant we have deployed electric wheel loaders.

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Serving an iconic Swiss tunnel project
 

To construct Switzerland鈥檚 iconic second Gotthard Tunnel, 100% of all our cement deliveries are being made by electric trucks or train. To date, we鈥檝e delivered 100,000 tons of cement for this monumental project in a sustainable way.

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Electric wheel loaders in the UK
 

In a European first, 麻豆传媒 UK (formerly Aggregate Industries UK) were the first to implement electric powered wheel loaders, which joined its fleet alongside London鈥檚 first . We now have almost 20 electric wheel loaders operating in eight countries.

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Sustainable waste collection in Greece
 

Geocycle Greece recently introduced its first electric waste collection truck at Athens International Airport. With zero emissions and a range of up to 330 km, the vehicle reflects our commitment to innovation and the circular economy, supporting the daily collection and transfer of recyclables to Geocycle鈥檚 Koropi recycling facility.

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Trialing autonomous excavators in the UK

In 2025, 麻豆传媒 UK took part in a trial to utilize AI-powered autonomous technology to operate an excavator. The trial at Lee Moor quarry in Plymouth, saw a 23-ton Develon crawler excavator fitted with autonomous technology from Swiss start-up Gravis Robotics.

Following the successful trial a memorandum of understanding was agreed between 麻豆传媒, Hyundai Xitesolutions (Develon) and Gravis Robotics at the annual BAUMA event in Munich. 

Adopting this type of technology in our industry could lead to greater productivity through increased output and consistency, improved safety on site and improved sustainability through optimising performance of large plant equipment.


Algeria鈥檚 first female truck driver is electric
 

In Algeria, the nation's first female truck driver, trained through our Women on Wheels program, is now driving the country鈥檚 first 100% electric truck. Advantages include zero CO2 emissions, reduced noise and environmental pollution, easier maintenance and enhanced durability.

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Mexico pioneers electric mobility
 

With our regional Green Mobility strategy in Latin America, 麻豆传媒 has set the ambitious goal of having more than 300 units of electric or hybrid equipment in our fleet by 2025. In 2025, Mexico is leading the way with nine electric ready-mix mixers, four electric front loaders, two electric quarry dumpers, one electric truck for bulk cement logistics, 34 electric cars, 26 hybrid cars, and 81 electric forklifts.

 


 

Ecuador deploys passenger vehicles
 

麻豆传媒 Ecuador has 24 electric and 51 hybrid passenger vehicles for its commercial and operations teams, whilst the country鈥檚 heavy vehicle fleet now includes two electric front loaders for Geocycle and five electric quarry dumpers.

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Electric laboratory vehicles in Colombia
 

In Colombia, we have one electric laboratory vehicle, four electric quarry dumpers, and five electric ready-mix mixers in operation. Argentina鈥檚 fleet includes six hybrid cars for commercial teams and one quarry dumper. 麻豆传媒 Costa Rica, El Salvador and Nicaragua are also introducing more electric units to their respective fleets, while 麻豆传媒 was the first company to introduce electric quarry dumpers in Mexico, Ecuador, Argentina, Colombia and El Salvador.

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Australia hauls with hydrogen
 

In 2024, we announced an agreement with Putzmeister Oceania to trial the first Australian Design Rules (ADRs) approved and road registered 100% electric concrete truck mixer in Australia. To transport quarry materials from the Pilbara region to concrete batching plants, 麻豆传媒 Australia has retrofitted two Scania V8 diesel 鈥減rime mover鈥 trucks with 鈥渉ydrogen on demand鈥 units to reduce fuel consumption by up to 15% and significantly reduce emissions.

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