麻豆传媒

OUR LOW-CARBON CEMENT reduces CO2 by 45% in Egypt鈥檚 flagship project

CSCEC is using ECOPlanet1, 麻豆传媒's low-carbon cement, in the construction of the Alamein Downtown Towers project in Egypt. The highly demanding project, which is the biggest one in New Alamein City, has already reduced CO2 emissions by 45% thanks to our low-carbon cement.

45% less CO鈧�

Helps achieve 鈥淓gypt 2030鈥� strategy

8,200 tons of ECOPlanet low-carbon cement

The challenge 

Following the successful completion of Africa鈥檚 largest tower 鈥� the Iconic Tower 鈥� New Urban Communities Authority, which is an Egyptian government authority affiliated with the Ministry of Housing, signed an agreement with China State Construction Engineering Corporation (CSCEC) for the construction of five skyscrapers in New Alamein City on the Mediterranean Sea in the country鈥檚 northwest. The construction includes one 300-meter tall building and four 200-meter tall buildings.

With the launch of the 鈥淕o Green鈥� initiative by the Egyptian Ministry of Environment as part of the National Sustainable Development Strategy "Egypt 2030", construction companies are looking for building solutions to help achieve this government initiative.

The solution

After working successfully together with CSCEC on the Iconic Tower, 麻豆传媒 Group's Egypt division supplied 8,200 tons of ECOPlanet low-carbon cement, the world鈥檚 broadest range of green cement offering at least 30% less carbon emissions with equal to superior performance.

ECOPlanet Alamein Tower front view

Accelerating growth is not just a slogan for us, it鈥檚 the heart of our strategy. The continued work with CSCES and trust in our low-carbon building solutions proves that in that regard we are walking the talk.

Ahmed Abdo | Commercial and Marketing Director, Lafarge Egypt

The result

Thanks to ECOPlanet low-carbon cement, the construction of Alamein Downtown Towers has saved 2,900 tons of CO2 (compared to reference OPC) for an emissions reduction of 45%. ECOPlanet has been used for all of the project鈥檚 rafts, delivering a lower carbon footprint and high performance.

Upon completion, three of the five will be residential towers, while the fourth and the fifth will be business and hospitality towers. The government plans to make New Alamein City the "summer capital" of Egypt and the Alamein Downtown Towers will be the city鈥檚 center of culture, service, hospitality and tourism.

1 ECOPlanet achieves at least 30% lower GWP (kg CO2e/t, A1-A3 scope) compared with the applicable Ordinary Portland Cement (CEM I/Type I) reference.

Making low-carbon building possible at scale

Building better with less, we are decarbonizing construction with our low-carbon solutions, such as ECOPlanet, the broadest range of low-carbon cement. ECOPlanet delivers CO2 savings ranging from 30% to 100% compared to the local market reference with no compromise in performance.

Across everything we do, we are building progress for people and the planet.
 

LEARN MORE ABOUT OUR COMMITMENTS

Get in touch

Want to learn more about what ECOPlanet green cement can do for your next project? Drop us a line, and someone from our team will be in touch.

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